Balmain Spring 17′ Campaign

#freethenipple is back. Supermodels Natasha Poly, Doutzen Kroes, and Isabeli Fontana sashay down a desert road in sheer tops, metallics and billowy caped pieces . “My Balmain army has shed its armor”, says Rousting. 


Music was said to be one of the influences for the line this season. “For me and my generation, music is simply inseparable from fashion. Those who know Balmain will recall that it has played a key part in the house’s previous campaigns—whether the focus was placed on today‘s artists themselves or on a shared creative collaboration with them. Here, the impressive towering speakers that line the mysterious pathway make very clear that ours is a journey that is accompanied with a powerfully invigorating soundtrack, blasting out at top volume, at every step of the way.”




While still bringing the bold prints and intricate detailing, it’s not the “typical armor” we’re use to seeing but it works! 

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